This week’s top WordPress and web marketing links.
If you’re a regular blogger and have been doing it for some time, you’ve likely built up a large collection of old blog posts. Some may be useful “evergreen” content, but many may not longer be accurate or that useful. Should you do something about that? The answer is yes – check out this article on what to do with old blog posts. Start with an objective inventory. This process may be rather painful, but in the end you’ll be left with a blog that’s much more useful to your customers. Think of it this way: if you chose to commit to blogging in the first place, also commit to keeping that content at its best. As an added benefit, this cleanup will likely improve organic traffic to your site.
If you offer PDF documents on your site, did you know that you’re not stuck using the browser (which you have no control over) to display them? There are a few PDF viewers for WordPress that give you lots more control over display and keep your viewers on your site when they click to open the document. Both of the plugins reviewed in this article are commercial, but I’ve used the free PDF Embedder plugin on a few sites to good effect.
Well-thought-out landing pages can make the difference in getting a conversion (like a sale or a signup) or not. They simplify things down to one key idea – what it is you’re selling or asking people to sign up for. Here are 10 examples of successful landing pages to inspire you. And… here are some WordPress landing page plugins to help you construct your ideal landing page for any given purpose.
Finally… do you use Paypal in your ecommerce site? It has over 60% market share, so it’s a good bet. Love it, or hate it? If you’re in the latter category, this post is for you! Learn about the top 18 Paypal alternatives for ecommerce sites. I’m not sure if all of these are WooCommerce-compatible, since it’s quite likely you’re using WooCommerce if on WordPress. Stripe is my go-to payment plugin for WooCommerce, Gravity Forms, and Harvest. Compared to Paypal, their support is fantastic, and I find Stripe’s great dashboard makes it much easier for me to do my accounting tasks.
Did you find this information useful? Please share with your friends and colleagues! And comment below with questions or observations.
