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Weekly Links Roundup – Old Blog Posts, PDF Viewers, Landing Pages, Paypal Alternatives

January 11, 2019 by Debbie Campbell 1 Comment

This week’s top WordPress and web marketing links.

If you’re a regular blogger and have been doing it for some time, you’ve likely built up a large collection of old blog posts. Some may be useful “evergreen” content, but many may not longer be accurate or that useful. Should you do something about that? The answer is yes – check out this article on what to do with old blog posts. Start with an objective inventory. This process may be rather painful, but in the end you’ll be left with a blog that’s much more useful to your customers. Think of it this way: if you chose to commit to blogging in the first place, also commit to keeping that content at its best. As an added benefit, this cleanup will likely improve organic traffic to your site.

If you offer PDF documents on your site, did you know that you’re not stuck using the browser (which you have no control over) to display them? There are a few PDF viewers for WordPress that give you lots more control over display and keep your viewers on your site when they click to open the document. Both of the plugins reviewed in this article are commercial, but I’ve used the free PDF Embedder plugin on a few sites to good effect.

Well-thought-out landing pages can make the difference in getting a conversion (like a sale or a signup) or not. They simplify things down to one key idea – what it is you’re selling or asking people to sign up for. Here are 10 examples of successful landing pages to inspire you. And… here are some WordPress landing page plugins to help you construct your ideal landing page for any given purpose.

Finally… do you use Paypal in your ecommerce site? It has over 60% market share, so it’s a good bet. Love it, or hate it? If you’re in the latter category, this post is for you! Learn about the top 18 Paypal alternatives for ecommerce sites. I’m not sure if all of these are WooCommerce-compatible, since it’s quite likely you’re using WooCommerce if on WordPress. Stripe is my go-to payment plugin for WooCommerce, Gravity Forms, and Harvest. Compared to Paypal, their support is fantastic, and I find Stripe’s great dashboard makes it much easier for me to do my accounting tasks.


Did you find this information useful? Please share with your friends and colleagues! And comment below with questions or observations.

Filed Under: Blogging, Ecommerce, Managing Content, Online Marketing, WordPress Plugins Tagged With: blogging, ecommerce, landing pages, old content, paypal, pdf

Weekly Links Roundup – Ecommerce Sites, PDF Links, Gallery Plugins, WordPress 5.0, Email Signups

December 14, 2018 by Debbie Campbell Leave a Comment

This week’s top WordPress and web marketing links.

Just in time for the holidays – learn 5 ways to take your ecommerce site to the next level. This is a very useful (and short) article. I totally agree with one of their points and can’t emphasize enough to clients that high-quality product photos are critical to ecommerce sites. Investing in great photography for your site will pay off by providing a strong first impression. And don’t forget – your photographer should remind you – that all product shots should be taken under the same conditions with the same background and angle.

Here’s a simple task: linking to a PDF in WordPress. It’s a help request I get fairly frequently from clients, so here’s a tutorial in how to do it yourself.

I’m a big fan of the FooGallery plugin, but always open to new things! Here’s a review of the 8 most beautiful WordPress gallery plugins.

WordPress 5.0 with the new Gutenberg editing experience came out last week. I’m holding off on updating WP Minder clients for reasons I’ve mentioned in earlier posts, but if you’re considering going for it, take a look at 7 things to know before updating to WordPress 5.0. Just in case, remember that Classic Editor is your friend!

Finally… learn how to get more email signups on your WordPress site. It’s not easy, but this article covers what you need to build your list and strategies that will help you grow your list over time.


Did you find this information useful? Please share with your friends and colleagues! And comment below with questions or observations.

Filed Under: Ecommerce, Email Marketing, Maintaining WordPress, WordPress Plugins, WordPress Tutorials Tagged With: classic editor, ecommerce, email newsletters, gallery plugins, gutenberg, images, pdf, product photography, wordpress 5.0

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