Maximizing Your Business Website

This week’s WordPress and web marketing links. CRO (conversion rate optimization) is something I’m always trying to increase for my design clients. Here’s a great post showing how a few key small changes in design can have a huge impact on CRO – in this case increasing conversions by over 35%! Now, at the beginning […]

This week’s WordPress and web marketing links. Even if you use Google Analytics (and especially if you don’t) you might find adding one of these Google Analytics alternatives plugins to your WordPress site useful. Are you protecting your website? Is it enough? Learn about the 5 most common WordPress security breaches and how to protect […]

This week’s WordPress and web marketing links. In the last month two clients have contacted me about adding an appointment scheduling capability to their websites. Here’s a review of 15 appointment plugins – I’m a fan of BirchPress, having used it several times, but any of these might be a good fit depending on your […]

This week’s WordPress and web marketing links. Is your website suffering from a lack of conversions? Here’s a guide to four common problems that drive low conversion rates and how to address them. I’ll add a fifth: no or ineffective calls-to-action (or sometimes, way too many!). Do you make it clear what you want your […]

This week’s WordPress and web marketing links. You’ve got a great-looking business website full of useful, high-quality content. What else can you do to enhance your site’s credibility? Try using these trustmarks to make your customers more confident in using your site. They include things like security seals from payment processors; using HTTPS for added security; […]

This week’s WordPress and web marketing links. To slide or not to slide? The poor slideshow has taken a beating from web designers in the last few years as being too big, too distracting, and a waste of space, but some of us still believe that they have their place in certain circumstances. Here’s a […]

This week’s WordPress and web marketing links. Looking for a way to run a contest from your WordPress site? Here’s a review of 10 competition plugins that will help you do that – from photo and video contests to polls and surveys. If you’re a WooCommerce store owner and also a fan of Square, you’ll […]

This week’s WordPress and web marketing links. Yesterday I was researching calendar plugins for a client project – there are a lot of them out there. This guide to WordPress event and calendar plugins was one of the better resources I found. What did I use? I wound up going with All-in-one Event Calendar. The […]

This week’s WordPress and web marketing links. Writing and formatting in WordPress is pretty easy but not always very intuitive. Ever think of trying Markdown? It’s a way of simplifying your formatting when writing in the text editor. For example, if you normally work in text and type <h2> tags to make a level two […]