Maximizing Your Business Website

This week’s WordPress and web marketing links. CRO (conversion rate optimization) is something I’m always trying to increase for my design clients. Here’s a great post showing how a few key small changes in design can have a huge impact on CRO – in this case increasing conversions by over 35%! Now, at the beginning […]

This week’s WordPress and web marketing links. Even if you use Google Analytics (and especially if you don’t) you might find adding one of these Google Analytics alternatives plugins to your WordPress site useful. Are you protecting your website? Is it enough? Learn about the 5 most common WordPress security breaches and how to protect […]

This week’s WordPress and web marketing links. In the last month two clients have contacted me about adding an appointment scheduling capability to their websites. Here’s a review of 15 appointment plugins – I’m a fan of BirchPress, having used it several times, but any of these might be a good fit depending on your […]

This week’s WordPress and web marketing links. Is your website suffering from a lack of conversions? Here’s a guide to four common problems that drive low conversion rates and how to address them. I’ll add a fifth: no or ineffective calls-to-action (or sometimes, way too many!). Do you make it clear what you want your […]

This week’s WordPress and web marketing links. You’ve got a great-looking business website full of useful, high-quality content. What else can you do to enhance your site’s credibility? Try using these trustmarks to make your customers more confident in using your site. They include things like security seals from payment processors; using HTTPS for added security; […]

This week’s WordPress and web marketing links. Is your WordPress site looking a bit cluttered? WordPress makes it easy to add lots of different kinds of content – but at some point, enough is enough (besides being harder to comprehend, too much stuff can impact performance). Here’s a quick guide for decluttering your WordPress site, […]

This week’s WordPress and web marketing links. To slide or not to slide? The poor slideshow has taken a beating from web designers in the last few years as being too big, too distracting, and a waste of space, but some of us still believe that they have their place in certain circumstances. Here’s a […]