Maximizing Your Business Website

This week’s WordPress and web marketing links. If you have a Google map in your site, or have tried to add one recently, and found that following the instructions for getting a Maps API Key (cryptic for many users at the best of times) are no longer working? This is because this summer Google made […]

This week’s WordPress and web marketing links. Ever thought about starting a membership website? It can be a daunting proposition. Here’s a short but informative list of FAQs for starting a membership site from MemberPress that may help you gel your ideas before you decide to take the leap. Also: MemberPress is an awesome tool for […]

This week’s WordPress and web marketing links. CRO (conversion rate optimization) is something I’m always trying to increase for my design clients. Here’s a great post showing how a few key small changes in design can have a huge impact on CRO – in this case increasing conversions by over 35%! Now, at the beginning […]

This week’s WordPress and web marketing links. Even if you use Google Analytics (and especially if you don’t) you might find adding one of these Google Analytics alternatives plugins to your WordPress site useful. Are you protecting your website? Is it enough? Learn about the 5 most common WordPress security breaches and how to protect […]

This week’s WordPress and web marketing links. In the last month two clients have contacted me about adding an appointment scheduling capability to their websites. Here’s a review of 15 appointment plugins – I’m a fan of BirchPress, having used it several times, but any of these might be a good fit depending on your […]

This week’s WordPress and web marketing links. Is your website suffering from a lack of conversions? Here’s a guide to four common problems that drive low conversion rates and how to address them. I’ll add a fifth: no or ineffective calls-to-action (or sometimes, way too many!). Do you make it clear what you want your […]

This week’s WordPress and web marketing links. You’ve got a great-looking business website full of useful, high-quality content. What else can you do to enhance your site’s credibility? Try using these trustmarks to make your customers more confident in using your site. They include things like security seals from payment processors; using HTTPS for added security; […]