Online Marketing

This week’s WordPress and web marketing links. CRO (conversion rate optimization) is something I’m always trying to increase for my design clients. Here’s a great post showing how a few key small changes in design can have a huge impact on CRO – in this case increasing conversions by over 35%! Now, at the beginning […]

This week’s WordPress and web marketing links. In the last month two clients have contacted me about adding an appointment scheduling capability to their websites. Here’s a review of 15 appointment plugins – I’m a fan of BirchPress, having used it several times, but any of these might be a good fit depending on your […]

This week’s WordPress and web marketing links. First, a giant list of SEO tips for 2017, from 39 SEO experts. A lot of good information here to browse through… Second – is your media library a mess? You’ve probably noticed that after you add 30 or so images it gets harder to find things in there. […]

This week’s WordPress and web marketing links. Do you know what your customers want? If you hesitated before answering, here’s a post for you – learn 5 ways of figuring out what your customers want on your website. On-page SEO are those things that you have direct control over (like content you write and calls-to-action) […]

This week’s WordPress and web marketing links. This article from WPMU DEV is all about inbound marketing, and how to turn your WordPress site into an inbound marketing machine. If you didn’t see this one earlier this week, this is well worth a read. How much should you really be blogging to get more traffic […]

This week’s WordPress and web marketing links. If you’re new to Google Analytics and not sure how to use it or even what you should be looking for, here’s a good introduction. See 6 things that Google Analytics can tell you about your WordPress site. Self-hosted WordPress is free! That’s one reason that peaks the […]

This week’s WordPress and web marketing links. For the WordPress newbie – how to save time by bulk-editing page and post details, like Author, category and publication status. Using Mailchimp for your newsletter marketing? Good for you – I am too. Here’s a guide to integrating Mailchimp and your WordPress site, including adding a registration […]

This week’s WordPress and web marketing links. Writing and formatting in WordPress is pretty easy but not always very intuitive. Ever think of trying Markdown? It’s a way of simplifying your formatting when writing in the text editor. For example, if you normally work in text and type <h2> tags to make a level two […]

I read a good post today that reinforces what I tell my WordPress clients – that unless you’re really focusing on creating high-quality content on a regular basis, you’re not using that business website as the marketing weapon that it can be. This article from Inc Magazine about why online content marketing is so important […]