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Online Marketing

Weekly Links Roundup – Online Sermons, Help Desk Plugins, Before You Hit Publish, Download Managers

June 19, 2020 by Debbie Campbell Leave a Comment

Here’s our latest selection of curated WordPress and web marketing links to help your business thrive.

Are you the manager of a WordPress site for your church? If so, have you considered putting sermons online? Here’s a guide to doing that, including audio and video recording, getting sermon content into your site, turning your sermons into a podcast and more.

Here is a review of 13 of the best WordPress help desk plugins. Offer product support right within WordPress!  Help desks can make it much easier to manage client support – assign ticket numbers, organize all support requests and followups in a single dashboard (much simpler than using email!) and be less frustrating for both you and your customers.

Here’s a treat from ProBlogger – this video teaches you 23 questions to ask yourself before you publish your next blog posts.

Download manager plugins extend WordPress’ native ability to handle downloads by adding in download tracking, organization of downloadable materials, and user restrictions on downloading content. Here’s a roundup of 15 of the top WordPress download managers.


Did you find this information useful? Please share with your friends and colleagues! And comment below with questions or observations.

Filed Under: Blogging, Podcasting, WordPress Plugins Tagged With: blogging, church website, downloadables, help desk, podcasting, sermons

Weekly Links Roundup – Blogging Misconceptions, Tweeting for Business, WooCommerce Images, Multisite

February 21, 2020 by Debbie Campbell Leave a Comment

Here’s our latest selection of curated WordPress and web marketing links to help your business thrive.

If you’re thinking about starting a blog for your business, and are feeling a bit intimidated, here’s something for you. Learn about two misconceptions about blogging that are 180 degrees apart. Is blogging ‘just writing’ or does it really require ‘superhuman effort?’ Turns out that neither of those views is really very accurate, and somewhere in the middle is a more reasonable conclusion.

If you use Twitter to promote your business (or want to start), what should you tweet about? Here are 21 easy ideas for business tweets. Some of these can also be good to use on other social platforms you might frequent for your business, like Facebook or LinkedIn, though the article is focused on short tweetable content.

I’m building a WooCommerce site for a client right now and had some issues with gallery thumbnail image sizing. Here’s a useful and recent post containing all you may need to know about WooCommerce images. If you need a little more focus on resizing those products try this second post on changing WooCommerce image sizes.

Finally… if you have a need to run several WordPress sites on one server and would like to manage them all from a single control panel, WordPress Multisite may be for you. Here is a great and comprehensive guide to Multisite just published last month. Is your company or organization a candidate for the networking tools that Multisite provides? Maybe, if you’re:

  • A company with different departments each with their own website
  • A university or school with various departments and also student/faculty who need their own sites
  • A global or chain business where each location has its own website
  • A gym where each trainer needs their own site
  • Basically any situation where you need a network of sites under the control of one administrator.

Did you find this information useful? Please share with your friends and colleagues! And comment below with questions or observations.

Filed Under: Blogging, Design, Ecommerce, Multisite, Social Media Tagged With: blogging, images, multisite, product images, social media, twitter, woocommerce

Weekly Links Roundup – Food Blogging, Breadcrumbs, SMTP

November 30, 2019 by Debbie Campbell Leave a Comment

This week’s top WordPress and web marketing links.

Okay, sorry – I know I haven’t been blogging weekly in a few months. It was an intensely crazy summer and fall with a lot of unplanned travel related to family, a broken arm and hand, a vacation, a sinus infection and bronchitis. And no paddle boarding. But things are now beginning to settle into a new routine, and I hope to be blogging more regularly. Onward.

My husband recently started a food blog. Well, not exactly… it was more of a way to get about 150 printed recipes we use a lot out of a ragged folder and into digital format so we can find them easier. He used WP Recipe Maker as the recipe plugin – here’s a review of the best 15 WordPress recipe plugins in case you’re interested in trying a food blog yourself. These recipe plugins make it easy to add SEO-friendly recipes with options and features like printing and Pinterest rich pins built in.

And speaking of food blogs – if you include a recipe that’s been published elsewhere, how does that work? Is that a copyright violation, and if it is, how do you avoid that? This post discusses recipe attribution: “when in doubt, always give attribution.”

Let’s talk about breadcrumbs. No, not the ones from your favorite bread recipe… the helpful little string of text and links at the top of a page that tells you where in the website you are at any given moment. Did you know that those breadcrumbs are important for SEO? Not only are they good for human users; they also help Google and other search engines understand the structure of your site.

Finally… ever had problems getting notifications from your WordPress site, like submitted form entries or completed payment notifications? It’s one of the most common issues my clients report, but thankfully it’s also easy to fix. WordPress by default uses your host server’s PHP mail() function to send notifications, but quite commonly the server either isn’t using it or has problems with its setup. So what do you do? You don’t worry about the server at all. Instead, you use the SMTP (outgoing mail) settings from one of your existing email providers, like Gmail or a domain associated with your site. You could also use a 3rd-party service like SendGrid or Mailgun which will likely improve deliverability of site emails, important as your site and audience get larger. Here are instructions for setting up SMTP; my favorite free plugin for this is currently Post SMTP.


Did you find this information useful? Please share with your friends and colleagues! And comment below with questions or observations.

Filed Under: Email Marketing, Legal Issues, SEO, WordPress Plugins Tagged With: attribution, breadcrumbs, food blogs, notifications, recipe plugins, sendgrid, smtp

Weekly Links Roundup – Old Blog Posts, PDF Viewers, Landing Pages, Paypal Alternatives

January 11, 2019 by Debbie Campbell 1 Comment

This week’s top WordPress and web marketing links.

If you’re a regular blogger and have been doing it for some time, you’ve likely built up a large collection of old blog posts. Some may be useful “evergreen” content, but many may not longer be accurate or that useful. Should you do something about that? The answer is yes – check out this article on what to do with old blog posts. Start with an objective inventory. This process may be rather painful, but in the end you’ll be left with a blog that’s much more useful to your customers. Think of it this way: if you chose to commit to blogging in the first place, also commit to keeping that content at its best. As an added benefit, this cleanup will likely improve organic traffic to your site.

If you offer PDF documents on your site, did you know that you’re not stuck using the browser (which you have no control over) to display them? There are a few PDF viewers for WordPress that give you lots more control over display and keep your viewers on your site when they click to open the document. Both of the plugins reviewed in this article are commercial, but I’ve used the free PDF Embedder plugin on a few sites to good effect.

Well-thought-out landing pages can make the difference in getting a conversion (like a sale or a signup) or not. They simplify things down to one key idea – what it is you’re selling or asking people to sign up for. Here are 10 examples of successful landing pages to inspire you. And… here are some WordPress landing page plugins to help you construct your ideal landing page for any given purpose.

Finally… do you use Paypal in your ecommerce site? It has over 60% market share, so it’s a good bet. Love it, or hate it? If you’re in the latter category, this post is for you! Learn about the top 18 Paypal alternatives for ecommerce sites. I’m not sure if all of these are WooCommerce-compatible, since it’s quite likely you’re using WooCommerce if on WordPress. Stripe is my go-to payment plugin for WooCommerce, Gravity Forms, and Harvest. Compared to Paypal, their support is fantastic, and I find Stripe’s great dashboard makes it much easier for me to do my accounting tasks.


Did you find this information useful? Please share with your friends and colleagues! And comment below with questions or observations.

Filed Under: Blogging, Ecommerce, Managing Content, Online Marketing, WordPress Plugins Tagged With: blogging, ecommerce, landing pages, old content, paypal, pdf

Weekly Links Roundup – Social Sharing, Easy WP Guide, Slider Plugins, SMTP

January 4, 2019 by Debbie Campbell Leave a Comment

This week’s top WordPress and web marketing links.

The first post of 2019! And to start us off here’s a roundup of the 10 best WordPress social media plugins. I’m a bit partial to this one right now, but Swifty Bar also looks pretty interesting, I’ll be trying this in my next project.

Easy WP Guide is where I send clients looking for the elusive WordPress manual (that and WP101 videos installed for them in their project sites). They’ve just released a new version for WordPress 5.0.

I’m a big fan of the premium plugin Smart Slider 3. If you’re looking for a flexible premium slider with great support, it’s a perfect choice. But if you want more info before making a decision, here is a head-to-head comparison of Smart Slider 3 and Revolution Slider. This is a very detailed review of both plugins, and it walks through the steps of creating a new slider in both so you can understand how they each work. Well worth some time if you’re looking for a new slider plugin.

And finally… One of the problems I hear most often from clients is ‘my WordPress site won’t send email.’ This is a very common problem, it usually has to do with one of three things:

  • Mail services are not set up properly on the server.
  • There’s an incompatibility in WordPress preventing mail from being sent.
  • Mail service is not available at their host (typical of managed WordPress hosts).

But the good news is, it’s not hard to fix this issue. Here’s a guide to setting up SMTP which handles mail sending using third party mail services, such as Gmail or an email account you have on your domain.


Did you find this information useful? Please share with your friends and colleagues! And comment below with questions or observations.

Filed Under: Social Media, WordPress Plugins Tagged With: easy wp guide, email, plugins, slider plugin, smart slider, smtp, social media, social sharing

Weekly Links Roundup – Social Auto Posting, Testimonials Plugins, MemberPress, WordPress in 2019

December 22, 2018 by Debbie Campbell Leave a Comment

Merry Christmas!

This week’s top WordPress and web marketing links.

In the process of finding a good social media auto poster (that lets you post your new or old blog posts to social media automatically) I came across this review of the best plugins for auto-posting to social sites. These are nice because once configured, you don’t have to do any extra work to get your blog posts out there on multiple sites.

One of the most important things to add to your business website is testimonials – they can really make a difference in developing trust in your users, and getting them to become new customers. Here’s a review of 9 testimonial plugins for WordPress.

One of my favorite, go-to plugins for client sites is mentioned in the post above, Strong Testimonials, and I recommend trying it. You can create multiple Views to display your testimonials in different ways throughout your site, like a rotating sidebar widget vs. a big, sliding home page testimonial.

If you’re using MemberPress to run your WordPress membership site (like WP Minder!) here’s some news for you… MemberPress now includes a downloadable files feature. You can set rules to govern downloads by members and track the number of downloads of each file.

And finally… as we close in on 2019, here are some of the predictions about WordPress in the new year. Lots of changes happening as 5.0 launched along with Gutenberg. Take a look and see what may be in store. This post is more of the developer and WordPress community view, so it might be different than what you’re expecting.


Did you find this information useful? Please share with your friends and colleagues! And comment below with questions or observations.

Filed Under: Social Media, WordPress Plugins Tagged With: downloadables, memberpress, membership plugins, plugins, social media, testimonials, wordpress

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