The Risky Business of Displaying Only the Best Reviews on Your Website
Did you hear about the case the FTC (US Federal Trade Commission) brought against an online fashion shop called Fashion Nova in January 2022? It was the first case of its kind, alleging that the retailer was deceiving customers by only showing positive reviews on their site.
Fashion Nova settled the case for $4.2 million.
Learn more about what happened and why you should reconsider showing only those 5-star reviews on your website…