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writing effective headlines

Weekly Links Roundup – Nofollow Links, WooCommerce, Great Headlines, Blogging

August 31, 2018 by Debbie Campbell Leave a Comment

This week’s WordPress and web marketing links.

Should you ‘nofollow’ all outgoing links in your blog posts? It’s a big question with a complicated answer. Basically, when you link to another site you’re giving them an official vote of confidence, or a statement of trust. Read the first post to learn when it’s appropriate to add a ‘nofollow’ and when you should leave a link alone and let it do its thing naturally. Here’s another take on nofollowing external links.

And just how do you add ‘nofollow’ to a link? Guess what: there’s a plugin for that! It adds a ‘nofollow’ checkbox to the link dialog box for you.

Thinking about starting an ecommerce site or starting to sell products on your existing WordPress site? Check out this very basic walkthrough in using WooCommerce to sell t-shirts. This isn’t terribly detailed (if you’re a beginner you’ll need more help most likely) but it does show how easy it is to set up something like this t-shirt shop without a lot of fuss.

Compelling headlines are one tool in the SEO arsenal. Research shows that most people will read headlines but rarely read all of the body copy, so they help readers skim more effectively. And headlines are also used by Google to decide whether your post meets searchers’ needs. Learn how to write great headlines (and titles, too) with these 12 free SEO headline tools.

Finally… a roundup of 11 types of blog posts that can get more readers to your website, including guest posts, top 10 lists, product reviews and more.


Did you find this information useful? Please share with your friends and colleagues! And comment below with questions or observations.

 

Filed Under: Blogging, Ecommerce, SEO, WordPress Tutorials Tagged With: blogging, headlines, nofollow, seo, woocommerce, writing effective headlines

Weekly Links Roundup – Page Builders, Headline Formulas, Better WordPress Search

August 17, 2018 by Debbie Campbell Leave a Comment

This week’s WordPress and web marketing links.

As a developer who hand-codes I’m not a fan of page builder themes and plugins. Though I agree that they accomplish their goal very well – enabling users to make nice-looking complex layouts without knowing any code – the majority of them have some big issues. The ones that a few of my clients use (or used to use) are very, very popular – and they leave a huge nasty mess of shortcodes all over your website if you ever decide to stop using them.

Here’s a post about one of the most popular theme-based page builders, Divi, and how if you decide to use it, you need to marry it, because you shouldn’t plan on leaving it. Ever. If you do, the mess can be excruciating to clean up, especially on a larger site.

That said, I must give props to another page builder called Beaver Builder. I’ve heard developers gush over how lean and mean this full-featured plugin is. If you decide to stop using it, are you left with a pile of junk where your content used to be? Nope. Beaver Builder’s code degrades to clean HTML, not shortcodes. You won’t have to manually strip out crap-tons of shortcodes to clean up your content. Try Beaver Builder.

Having trouble coming up with a good headline for your new blog post? Here’s a guide to common headline formulas along with examples and an explanation of why they work so well. We need all the help we can get, right?

Finally… you may have noticed: the default WordPress search tool is not always that great. But there’s hope – here’s a roundup of 8 search plugin alternatives that can greatly improve the search process by including things like custom fields in the results.


Did you find this information useful? Please share with your friends and colleagues! And comment below with questions or observations.

 

Filed Under: Blogging, WordPress Plugins Tagged With: beaver builder, blogging, copywriting, divi, page builder plugins, search plugins, writing effective headlines

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