I read a good post today that reinforces what I tell my WordPress clients – that unless you’re really focusing on creating high-quality content on a regular basis, you’re not using that business website as the marketing weapon that it can be.
This article from Inc Magazine about why online content marketing is so important now presents three good reasons that you should be doing it too:
- Tough competitors and lots of options for your customers;
- Trust is incredibly valuable and you can build it through consistent content;
- Your highly valuable content is likely to be shared with customers’ social networks.
Check out the article, it may be a bit of an eye-opener if you’re of the ‘if we build it, they will come’ persuasion.