This week’s WordPress and web marketing links.
Let’s start with something a bit unpleasant… Earlier this month it was reported that WooCommerce.com has dropped its customary 50% discount for renewals of its extensions. Instead, renewing customers will now be paying full price. This is likely to be especially irritating to customers who have set up auto-renew for their extensions, since the company didn’t announce the change.
WooCommerce is a great choice for so many online businesses, but this is an ill-considered move IMO. It’s suddenly become considerably more expensive for the long term especially for those sites using a lot of their extensions – and keep in mind there are alternatives to many of them. This will make some of my small business clients think twice before committing to this platform. To read the backlash (and there’s a lot of it) check out the comments here.
Now on to something happier… been blogging for awhile? That’s great! Blogging is one of the best ways to build content on your site and get it noticed by search engines, if you’re using organic SEO techniques. But are you doing it ‘right?’ Here’s a post that helps you evaluate your blogging habit to see where you can make improvements. It’s meant for the blog hitting its first birthday, but really this is valid for any blog that’s been around for awhile.
Finally, some technical stuff. One of my clients pointed out to me last week that “noopener noreferrer” was being added automatically to some external links in her posts. This happens with posts that you designate with target=”_blank” so they’ll open in a new window. If you see this in your own posts, don’t worry. WordPress started adding this automatically to protect bloggers from the Reverse Tabnabbing hack. Here’s an example of how it works.
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