Ecommerce Conversion Optimization – The Big Checklist

Moz.com presents an enormous checklist of things you can do to improve checkout conversions in your ecommerce website. My top 10 favorite tips for ecommerce conversion optimization, in no particular order:

1. Use high-quality product images
2. Pay attention to product descriptions
3. Show your bestsellers on your home page
4. Create categories based on what people are searching for
5. Make ‘Account Registration’ an optional part of the checkout process
6. User-friendly 404 error page
7. Educate the visitors and enable them to make an informed decision
8. Optimize images
9. Make the newsletter signup (in registration) opt-in, not opt-out
10. Avoid unnecessary buttons on the checkout page