Friday Link Wrapup – Bounce Rate, Free SSL Certificates, Crowdfunding

This week’s WordPress and web marketing links.

When clients get started using Google Analytics they’ll often notice they have a high bounce rate (the percentage of visitors who enter the site on a page and bounce right off the site without going to any other pages). What’s an acceptable bounce rate? And if yours is very high, how do you lower it? Here’s a podcast from Problogger that answers those questions.

Many of my clients are now taking my advice and making their site more secure by using HTTPS and an SSL certificate. What’s the difference between the types of certs? Are the free ones as good as the commercial ones? Learn about free SSL certificates – I highly recommend Let’s Encrypt if your host supports it; that’s what my clients on WP Engine use.

By the way – did you know that 50% of web traffic is now encrypted and using HTTPS? With the security and SEO benefits, it’s now a no-brainer.

Finally – if you’re thinking about starting your own crowdfunding site, like Kickstarter or Indiegogo, here’s a thorough review of the WP Crowdfunding plugin. It’s based on WooCommerce and supports Paypal and Stripe as well as a wallet system to keep track of contributions.