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Easy WP Guide 3.1 Released

December 24, 2014 by Debbie Campbell Leave a Comment

Easy WP Guide 3.1 by Anthony HortinI used to give my WordPress clients a book when we met for training. But as you’re aware, WordPress changes so often that a book just gets outdated right after it’s published!

So a few months ago I started giving my clients the link to Easy WP Guide. It’s a great resource on how to use WordPress, and author Anthony Hortin does a great job of keeping it fresh and up-to-date with new major WordPress releases. It’s free and comes as a PDF you can save on your desktop or laptop for easy reference (don’t print it though – it’s big).

Get your copy of Easy WP Guide 3.1 here. Or, learn more about what’s changed in the latest version of WordPress.

Filed Under: Maintaining WordPress, News Tagged With: easy wp guide, reference

Replacing Your Content – What Would it Take?

November 22, 2014 by Debbie Campbell Leave a Comment

My website is gone...Picture this – you’ve got a busy business (yay!) and you’ve devoted a considerable amount of time building up your expertise by writing high-quality blog posts once per week.

You’ve been doing this for one year – that’s 52 blog posts.

One morning you discover that your site has been hacked (or your server has had a major meltdown, or “insert other problem here”). And you didn’t have a backup. Or your backups were on the server, and are now gone.

What would it cost you to redo all that work?

Find out by calculating the cost of content replacement. It can be an eye-opener!

Then after that shock has worn off, make a plan to keep this from happening to your business. Make sure you have fresh backups stored somewhere other than your host’s server – like Dropbox, Amazon or even a portable hard drive on your desk.

‘Fresh backup’ means just that. If you blog a lot, say twice per week, don’t rely on monthly backups; you could lose up to 8 posts that way. Make your backup schedule match the frequency with which you add new content.

Make sure you know how to restore the backup. Then, you won’t need to worry so much. Your site can be up and running again in just minutes, and you won’t have to redo anything at all. Take that, hackers.

Filed Under: Maintaining WordPress Tagged With: backups, replacing content

How Often Should You Change Your Passwords?

September 9, 2014 by Debbie Campbell Leave a Comment

Every 90 days, says Entrepreneur Magazine’s Mikal Belicove.

How to remember all those passwords? Try a password manager. Here’s a review of six password managers from InfoWorld.

Filed Under: News

Ecommerce Conversion Optimization – The Big Checklist

September 2, 2014 by Debbie Campbell Leave a Comment

Moz.com presents an enormous checklist of things you can do to improve checkout conversions in your ecommerce website. My top 10 favoriteĀ tips for ecommerce conversion optimization, in no particular order:

  1. Use high-quality product images
  2. Pay attention to product descriptions
  3. Show your bestsellers on your home page
  4. Create categories based on what people are searching for
  5. Make ‘Account Registration’ an optional part of the checkout process
  6. User-friendly 404 error page
  7. Educate the visitors and enable them to make an informed decision
  8. Optimize images
  9. Make the newsletter signup (in registration) opt-in, not opt-out
  10. Avoid unnecessary buttons on the checkout page

 

Filed Under: News

Five Ways Hackers Get Into Your Business

August 26, 2014 by Debbie Campbell Leave a Comment

A nice post from Inc. Magazine outliningĀ five common ways hackers break in – and what you can do to stop them.

Filed Under: News

Free WordPress Landing Page Plugins

August 19, 2014 by Debbie Campbell Leave a Comment

Looking for an easy way to make a squeeze page, or a sales page focused on a single product for your AdWords campaign? These free landing page plugins make it easier to do this in WordPress.

Filed Under: WordPress Plugins

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